Virulent Semiotic

The kids aren’t kids anymore. They picket their graphic design department in protest of the Pitfire font, a typeface whose designer the MeToo movement identifies as predatory. His warm letters appear on signage, pamphlets, press kits, menus, mastheads, business cards, stationary, syllabi, course readers, fact sheets, FAQs, donor solicitations, wayfinding maps, and gold seal certificates throughout university life.